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'Dum Maaro Dum' going dull at box office

'Dum Maaro Dum' fails to capitalize on the long weekend
By Aparajita Ghosh
Tue, Apr 26, 2011 08:15:28 GMT
 

Despite a lot of odds being in its favour, last Friday’s release Dum Maaro Dum has failed to live up to expectations at box office.

It was a three-day weekend, thanks to Good Friday. On top of it there was no competition in the form of other major releases. Add to that the special paid previews on Thursday. The immense publicity that Rohan Sippy’s latest film Dum Maaro Dum got in the days leading up to its release failed to translate into collections at box office.

One might have expected the film to set the cash registers ringing but its first weekend collection is below par. The film fared slightly better in the southern belt (thanks to Rana Daggubati?). Its three-day collection stands at a little over Rs. 16 crore.

To make matters worse, the collections dipped substantially on Monday - averaging around Rs. 2 to 2.25 crore nett.

The film, starring Abhishek Bachchan, can’t be labelled as a flop yet, but it would take a miracle to turn its fortune around at ticket windows.
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