Aamir Khan has come up with a unique strategy for the promotion of his film 'Delhi Belly'
By Priyanka Kapoor
Tue, Jun 21, 2011 10:23:23 GMT
We still remember in the year 1998, following the super success of the film Titanic, people started wearing Titanic printed T-shirts. But Aamir Khan has got a better promotional strategy up his sleeve. Why wait for the movie to release? Why not print the T-shirts before the release of the movie?
Aamir Khan Productions’ upcoming movie Delhi Belly’s exclusive T-shirt collection was launched by the star cast Imran Khan, Vir Das and Kunaal Roy Kapur. Imran Khan revealed that initially he thought of getting just one ‘Bhaag DK Bose’ T-shirt printed for himself! But maamu Aamir knows how to turn dust into gold. He saw this as a promotional tool and now the Delhi Belly T-shirts are available in the market and up for grabs!
This is not the first time Aamir has used a distinct approach to promote his movie. Before the release of Ghajini, he turned into a barber and gave hair cuts to his fans as a promotional strategy! Not only this, for the promotion of his film 3 Idiots he created a Facebook account named ‘Pucca Idiot.’ He even went on an India tour and as a part of his promotional campaign he gatecrashed a wedding in Punjab and even pulled a prank on Saurav Ganguly by guising as a crazy fan!
Eventually, Aamir’s promotional strategies have always hit the bull’s eye. We’re sure his Midas Touch will bode well for Delhi Belly as well.