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ApunKaChoice » Article » 'Delhi Belly' funky T-shirts up for grabs!
 

'Delhi Belly' funky T-shirts up for grabs!

Aamir Khan has come up with a unique strategy for the promotion of his film 'Delhi Belly'
By Priyanka Kapoor
Tue, Jun 21, 2011 10:23:23 GMT
 

'Delhi Belly' funky T-shirts up for grabs! Vir Das, Imran Khan and Kunal Roy Kapoor
We still remember in the year 1998, following the super success of the film Titanic, people started wearing Titanic printed T-shirts. But Aamir Khan has got a better promotional strategy up his sleeve. Why wait for the movie to release? Why not print the T-shirts before the release of the movie?

Aamir Khan Productions’ upcoming movie Delhi Belly’s exclusive T-shirt collection was launched by the star cast Imran Khan, Vir Das and Kunaal Roy Kapur. Imran Khan revealed that initially he thought of getting just one ‘Bhaag DK Bose’ T-shirt printed for himself! But maamu Aamir knows how to turn dust into gold. He saw this as a promotional tool and now the Delhi Belly T-shirts are available in the market and up for grabs!

Photo gallery: Imran, Vir and Kunaal launch ‘Delhi Belly’ T-shirts

This is not the first time Aamir has used a distinct approach to promote his movie. Before the release of Ghajini, he turned into a barber and gave hair cuts to his fans as a promotional strategy! Not only this, for the promotion of his film 3 Idiots he created a Facebook account named ‘Pucca Idiot.’ He even went on an India tour and as a part of his promotional campaign he gatecrashed a wedding in Punjab and even pulled a prank on Saurav Ganguly by guising as a crazy fan!

Eventually, Aamir’s promotional strategies have always hit the bull’s eye. We’re sure his Midas Touch will bode well for Delhi Belly as well.
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