|Salman Khan isn’t known to rely on heavy publicity to grab people’s attention. But when a film happens to be a small-budget fare featuring only little kids, even Salman Khan has to go an extra mile to make sure that people watch it.
The film we are talking about is Chillar Party, Salman’s first project as a producer. Unlike the films he himself stars in, Chillar Party is made on a skimpy budget and doesn’t have much star value save for an item number “Tai Tai Fisss” by Ranbir Kapoor. But the film’s story revolving around a bunch of feisty kids has won Salman’s heart. That’s the primary reason he co-produced it with Ronie Screwvala.
Now, since the coming days and weeks would see the release of a slew of films featuring popular names like Amitabh Bachchan, Imran Khan, Katrina Kaif, Hrithik Roshan and many more, Salman Khan is making sure that his first production Chillar Party doesn’t go unnoticed.
The superstar has been taking personal interest in the promotion of the film, even though he hasn’t acted in it. He himself has conceptualized certain promos (including the one in which he takes off his shirt with the kids), and has already gone to Delhi to show the movie to the Information and Broadcasting Minister, Ambika Soni.
Salman isn’t known to hold special screenings of his films for politicians, but for Chillar Party he not just made an exception but also requested Mrs. Soni to make ‘Chillar Party’ tax free.
Now, we hear that Salman is taking out a few precious days from his diary to promote Chillar Party days before its release on July 8. Since the film clashes with the big budget Murder 2, it needs a face like Salman’s to pull the crowds to theatres.
Rest assured that Salman, the producer, will be there for the Chillar Party.