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Box office records broken: Bollywood’s July of joy
Four hit films in July create Bollywood box office history... Which one was your favourite? Delhi Belly, Murder 2, Zindagi Na Milegi Dobara, or Singham?
By Aparajita Ghosh
Thu, Jul 28, 2011 04:43:28 GMT
 

Box office records broken: Bollywood’s July of joy
History is in the making at box office this month. With four blockbusters running successfully at theatres, this July has turned out to be the best ever in the history of Hindi cinema.

Going by the trade figures, the month saw a net collection of around Rs 210 crore at box office, which is a whopping figure. To give you a sense of proportion, it is roughly 26 percent of the total collection of the first half of this year which included the hits like Ready and Double Dhamaal.

In fact, these two films set the momentum in June, carried forward at the start of July with Delhi Belly, which turned out to be a runaway hit despite its A certificate and expletive-strewn dialogues. Bbuddah - Hoga Terra Baap, released on the same day, did not really create a ruck at ticket windows but did decent enough business.

Then came Murder 2, with its macabre tale of a psychotic killer, and minted money at box office despite being panned by the critics.

Box office hat-trick was consummated with Zindagi Na Milegi Dobara, a life-affirming tale of three friends on a trip through Spain. The film managed to attract footfalls despite releasing just two days after the 13/7 Mumbai terror attacks. In fact, it surpassed the first weekend collection of Murder 2.

The fourth Friday of July brought more cheer with the release of Singham. The movie, starring Ajay Devgan, became the second best opener of the year after Salman Khan’s Ready. The film witnessed an exceptional weekend at box office and is still running strong, racing on its way to be a hit.

Compared to the July of 2010, this July has seen an 80 percent increase in box office business, making it the best ever July in Bollywood history.

The good news is that the coming months would see the release of some most eagerly awaited films of the year, like Bodyguard, Ra.One and Don 2. All of them are expected to be money minters.
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