|Taking the promotions of his dream project Ra.One to a new level, Shahrukh Khan on Monday launched a custom-built Ra.One channel on YouTube.
As a result of SRK’s tie-up with YouTube, he can use the movie channel on YouTube to offer videos of all the events related to the film, like the Ra.One premiere, red carpet events planned in London, behind the scene shots, uncut footage of the star cast, and even his own musings.
The movie channel will also host games and give chance to users to create their own promos from clips, music and dialogues of the film. It’s an interactive concept.
Talking about the concept, Shahrukh told the reporters in Mumbai: “This concept goes well with my Ra.One as the film is about digital world...computer and all. So I launched it on a digital platform like YouTube. Besides, it will help me take the film to more people. I am thrilled and excited about it.”
YouTube has been used by Hollywood production houses for the promotion of their films. Shahrukh is the first Bollywood star to tie up with the online video platform and Ra.One movie channel is the first customised channel of its kind to be released in India for a Bollywood movie on YouTube.
“YouTube has been an integral platform for movie promotions in Hollywood. Since I wanted to do something that has never been done for any Indian film...so for RA.One I leveraged upon this potential of digital media,” Shahrukh said.
Ra.One is slated to release on Diwali.