|No other Indian song had made it big like Kolaveri Di. Its success rate has put it on the list of most popular songs on YouTube with the likes of the international hits like Bad Romance by Lady Gaga or Eminem’s Love The Way You Lie ft. Rihanna for company. With over twenty million hits in such a short span, the song is creating history.
Singer Dhanush is going pa pa paaan… “Yayyyyyy 20 million views for Kolaveri !! Pa pa papa pa pa papa!! God bless,” Dhanush posted on twitter. The video for Kolaveri Di was released on YouTube on Nov 16. It’s simple, cheery tune of a tipsy loser in love clicked with the audience instantly and helped it go viral on the internet. The number of views is only multiplying since then and reached 20,341,650 hits by Monday noon.
The big worldwide YouTube musical hits this year include Justin Bieber’s Baby ft. Ludacris (671,069,814 views), Jennifer Lopez’s On The Floor ft. Pitbull (444,281,564 views), Lady Gaga's Bad Romance (432,227,541 views), Shakira’s Waka Waka (427,435,565 views) and Eminem’s Love The Way You Lie ft. Rihanna (410,857,092 views), among others.
People from other part of India may fail to understand the lingo but have caught on to the music. The song is composed by 21-year-old Anirudh Ravichander, and is going to a part of the film (3), directed by Dhanush’s wife Aishwarya R. Dhanush and starring Shruti Haasan.
Dhanush is overwhelmed with the response and feels glad that his song could break the language barriers. He says: “When a song is breaking language barrier and brings us together, how does it matter which language it’s in? You want a name to this language? It’s an Indian song made by an Indian... Art does not know language. Only people’s heart. And that’s where my song lives.” We completely agree with you, Dhanush.
Bollywood too has lapped up Kolaveri Di in a big way. Dhanush and Anirudh were also the special guests performing Kolaveri Di at Star Ya Rockstar grand finale.