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ApunKaChoice » Article » Box office update: 'Agent Vinod' has a decent but not great opening
 

Box office update: 'Agent Vinod' has a decent but not great opening

'Agent Vinod' fares better at multiplexes than single screens
By Aparajita Ghosh
Sat, Mar 24, 2012 05:39:06 GMT
 

Box office update: 'Agent Vinod' has a decent but not great opening
Saif Ali Khan’s spy thriller Agent Vinod has failed to hit the ground running where it matters the most for producers: the box office.

The film released on Friday and received mixed responses from critics. The audience response was equally mixed. The occupancy at multiplexes was around 50 to 60 percent, the single screen theatres attracted fewer footfalls and registered an opening between 30 to 40 percent. The film fared slightly better in Maharashtra because of Friday being a holiday.

Looking ahead, the collections of Agent Vinod need to pick up over Saturday and Sunday if it has to round off a decent opening weekend.

Talking about the economics, the film has been made on a budget of Rs. 50 crore and an extra Rs. 12 crore has been spent on its promotion and publicity. Which means an overall figure of Rs. 62 crore. To the relief of the producers Saif Ali Khan and Dinesh Vijan, Agent Vinod has already recovered Rs. 30 crore from music and satellite rights. So it needs to rake in about Rs. 32 crore more to breakeven with the cost.

On the other hand, Vidya Balan’s Kahaani continued its strong run at theatres. The film’s two-week collections stand at Rs. 43 crore, which is a whopping figure compared to the budget the film was made on. A SUPER HIT.

Likewise, Paan Singh Tomar held fort in its third week at box office. With a collection of Rs. 14 crore, it can be declared a HIT.

The coming week would see the release of Blood Money and Bumboo.
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