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ApunKaChoice » Article » Kareena Kapoor beats Katrina Kaif to be the endorsement queen
 

Kareena Kapoor beats Katrina Kaif to be the endorsement queen

Kareena Kapoor bags a plum endorsement deal of 5 crore!
By ApunKaChoice
Thu, Apr 12, 2012 10:44:04 GMT
 

Kareena Kapoor beats Katrina Kaif to be the endorsement queen
Kareena Kapoor’s heydays continue in the year 2012 as well. Her first film of the year with the beau Saif Ali Khan may not have hit the jackpot, but that doesn’t mean fat paycheques are not coming her way. Kareena has been roped in by a beverage brand for an endorsement deal of Rs 5 crore.

Now it’s said that Kareena Kapoor endorses 16 brands in toto. As a source tells a tabloid, “Kareena now has 16 brands in her kitty including the latest one, easily making her the most sought-after face in the ad space amongst the actresses.”

If Katrina Kaif reportedly gets Rs 4-4.5 crore for a deal, Kareena has pipped her after signing the deal of Rs 5 crore. Kareena even shot for the first ad of the brand recently. It’s learnt that Bebo and her team ensured that the ads are entertaining just like the popular ads of other brands featuring Katrina Kaif and Asin respectively.

Is the Heroine factor working for Kareena? She was apparently paid almost Rs 8 crore for the film, and prefers to demand big money for endorsements as well.

Other actresses who are getting staggering amounts for the endorsements are Priyanka Chopra, Deepika Padukone, Madhuri Dixit, and also Aishwarya Rai. According to recent reports, Rs 10 crore apparently is offered to Aishwarya by a jewellery brand to be its brand ambassador.
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