TV has bigger reach than films, says Akshay Kumar

Actor Akshay Kumar and Sonakshi Sinha will be seen promoting their forthcoming film Rowdy Rathore in the popular TV serial "CID". And Akshay asserts that the television has grown so much that its reach has become out of the ordinary.

"TV is very important. Today, it is wrong to call television small. Television is a huge medium and it has a bigger reach than films," the 44-year-old said here in Mumbai on Tuesday while shooting an action sequence for "CID".

Photo Gallery: Akshay Kumar and Sonakshi Sinha promote ‘Rowdy Rathore’ on ‘C.I.D.’

When asked why he chose "CID", one of the longest running shows on TV, to promote the film, Akshay Kumar said: "Because it is a very famous programme and it is a good programme."

The lead actress of "Rowdy Rathore" Sonakshi Sinha too feels that the show has a very wide reach.

"I have a lot of friends who watch this show together, it has got a very wide reach. ACP Pradyuman (Shivaji Satam) is very famous," the 24-year-old said.

Akshay Kumar will be seen doing some stunts in a shopping mall in the promotional episode.

Directed by Prabhu Deva, "Rowdy Rathore" hits theatres June 1.