Here’s a chance for the fasting Gujarati women to add some fun to their night long Jayaparvati fast. Bol Bachchan releases at the stroke of midnight in Gujarat.
Rohit Shetty has a gift for all movie buffs in Gujarat. The director has decided to release his new film Bol Bachchan in the state at midnight for the convenience of the women observing the auspicious Jayaparvati fast.
This year, the Jayaparvati fast for the well-being of one's family started July 1 and will end Friday.
According to belief, on the fifth day of the fast, women stay awake all night and break the fast the next morning.
For their entertainment, Rohit Shetty has decided to schedule two shows of "Bol Bachchan" -- 12 a.m. to 3 a.m. and 3 a.m. to 6 a.m. -- much before the release of the movie anywhere else in India.
"This is the first time that a movie is releasing early, specially for this occasion and it is an innovative way to celebrate it with a laugh riot 'Bol Bachchan'," said a source from the production.