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ApunKaChoice » Article » Kareena Kapoor-inspired 'Heroine' fashion collection up for grabs
 

Kareena Kapoor-inspired 'Heroine' fashion collection up for grabs

Pre-orders for Kareena-inspired 'Heroine' collection
By Indo-Asian News Service
Fri, Sep 21, 2012 15:33:50 GMT
 

Kareena Kapoor-inspired 'Heroine' fashion collection up for grabs
All the glamourous dresses that Kareena Kapoor dons in her new film Heroine are up for grabs via a special offer on an online fashion portal.

Bollywood continues to inspire fashion among youngsters, and if you're one among those who fancies Kareena Kapoor's outfits from Heroine, here's your chance to grab them online.

Apparel brand Jealous 21 joined hands with the Madhur Bhandarkar-film for creating its clothes range, inspired by Kareena's glamourous look. Now, online portal www.fashionara.com is opening up pre-orders for it.

In tune with the actress' get up, there are chic party dresses in colours ranging from white, yellow, black and blue, which are up for grabs.

"Movies allot a fair share of the market budget to online media. In addition, the web is relied upon heavily for word-of-mouth publicity and sales of movies and music. It is thus only natural that movie merchandising moves online," Arun Sirdeshmukh, CEO and co-founder, Fashionara, said in a statement.

"Particularly for categories like fashion, online retailers offer the quickest and most efficient route to getting merchandise to market," he added.

The collection will delight young shoppers, who love to mimic Bollywood.
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