|Salman Khan describes Thums Up as a soft drink he has grown up with. Now, he’s tasting the thunder officially as the brand ambassador of Thums Up.
Just a week back the superstar entered into an endorsement agreement with Coca-Cola India Pvt Ltd which had Akshay Kumar as its brand ambassador for a long time. Now, with Salman Khan becoming the new darling of box office with five blockbusters on the trot, the superstar has been roped in to add the extra fillip to the brand Thums Up image.
Moreover, this association isn’t restricted to Salman and Coca-Cola alone. The Company has also signed an agreement with Being Human - The Salman Khan Foundation - to jointly promote, conceive and execute charitable and social activities.
Salman Khan said in a statement: “I am also excited at the association between Being Human and Coca-Cola India, where the two organisations will work together on community welfare projects.”
In his capacity as the brand ambassador, Salman will be associated with a range of consumer activation and marketing programmes for Thums Up.
On the film front, Salman has been busy filming his Dabangg 2 which will hit the theatres on Xmas. Lately, he’s been busy shooting for and promoting the telly show ‘Bigg Boss 6’ that he’s hosting for the third consecutive time.