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Salman Khan is the new face of Tiger biscuits

Salman to endorse Tiger biscuits
By Indo-Asian News Service
Sat, Nov 03, 2012 13:03:29 GMT
 

Think of Tiger and Salman Khan’s image pops in the mind. Doesn’t it? So very befittingly, the biscuit brand Britannia Tiger has roped in the actor as the new face of the biscuits.

Bollywood's very own 'Tiger' Salman Khan has been roped in to endorse Britannia's Tiger biscuits.

The actor, who recently scored a six with Ek Tha Tiger at the box office, is happy with his latest tie-up.

"I am very happy to be representing a brand like Britannia Tiger as it reaches out to kids. The very mention of Britannia brings their famous jingle 'ting ting ting ting' to my mind. I really look forward to a happy and successful association," Salman said in a statement.

The 46-year-old is considered to be a "great fit" for the brand, says Anuradha Narasimhan, category director, health and wellness, Britannia Industries Limited.

"We found a great fit for Britannia Tiger with Salman Khan - someone who is extremely passionate about fitness and a healthy lifestyle, and equally passionate about children and their association will take our brand to new heights," said Narasimhan.
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