Ek Tha Tiger has set the bar so high for the films this year that matching the box office figures of the Salman-Katrina superhit is like climbing a mountain with a crutch. ETT is the second highest grossing Bollywood film of all time. The first still is 3 Idiots.
The prospect of Jab Tak Hai Jaan looks no less promising. For one, it is the last film of the late Yash Chopra and will release posthumously after his death last month. A lot of emotions are already attached to the flick. Secondly, the maiden pairing of Shahrukh Khan and Katrina Kaif will have its pull at the ticket windows.
But there are a few cons as well.
For one, Jab Tak Hai Jaan will release on 1500 screens in India, as compared to 1700 that Ek Tha Tiger released on. Moreover, Ek Tha Tiger had no competition and had an extended week, from Independence Day to Eid. JTHJ is releasing on Diwali, Nov 13, when the movie buffs prefer to stay away from theatres because of the festivities, but the cash registers will surely ring loud and clear on the days after Diwali. Another worry for JTHJ is the competition from the Ajay Devgn starrer Son Of Sardaar.
One needn’t be a number cruncher to figure out that the collection of JTHJ on Nov 14 can run in the excess of Rs. 20 crore nett and the film might even cross the Rs. 100 crore mark by the end of the week on Nov 18. These are early conjectures and estimates. A lot depends upon the film’s merit. If it clicks with the audience, the film may touch the Rs. 200 crore mark in its lifetime business, and who knows! might pip not just Ek Tha Tiger but 3 Idiots as well.