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ApunKaChoice » Article » 'Talaash' publicity deliberately low-key: Reema Kagti
 

'Talaash' publicity deliberately low-key: Reema Kagti
Low-key publicity for 'Talaash' was deliberate
By Subhash K. Jha (IANS)
Tue, Nov 27, 2012 15:56:43 GMT
 

In the times when the stars go on publicity binge to promote their films, the Aamir Khan-starrer Talaash has been under-promoted. The film’s director Reema Kagti says there’s a reason why the team has gone easy on promotion.

Aamir Khan is known for extensive and innovative marketing of his films but his forthcoming movie Talaash, releasing Friday, was being under-promoted until last week. Director Reema Kagti says it was deliberate.



"We are sandwiched between Jab Tak Hai Jaan and Son Of Sardaar on one Friday and Khiladi 786 on the next Friday. All these three are big extravagantly-hyped films. We had two choices - either we made ourselves heard louder than these biggies, which was impossible; or we spoke in a much quieter tone than our competition. We've chosen the latter option," said Kagti.

"Also because we can't speak too much about the film without giving away the suspense," she added.

Meanwhile, the filmmakers are preparing for another fight.

The sms rogues are trying to give away the suspense in "Talaash". Among the messages being sent out, one claims that Aamir Khan, who plays a police officer, is also the murderer in the movie.

However, spoilers on sms and the internet purporting to give away the suspense in "Talaash", are not affecting the director.

"I'd get seriously worried if any of these spoilers were anywhere near the truth. But they're way off the mark. So I am not really bothered," she said.

"Talaash" also features Rani Mukerji and Kareena Kapoor.
'Talaash' publicity deliberately low-key: Reema Kagti
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