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ApunKaChoice » Article » Akshay Kumar’s unique promotional strategy for ‘Special Chabbis’
 

Akshay Kumar’s unique promotional strategy for ‘Special Chabbis’

Akshay gets innovative for Special Chabbis
By Indo-Asian News Service
Fri, Dec 21, 2012 06:11:41 GMT
 

There is a reason why Akshay Kumar is not talking too much about his upcoming Bollywood film ‘Special Chabbis’. Read on.

Akshay Kumar joins the league of Aamir Khan and Shahrukh Khan, known for their unique promotional strategies. He too has devised an innovative marketing concept to promote his upcoming movie Special Chabbis.

A brain child of Akshay, the promotional trailer revolves around CBI raids on politicians' houses. The 45-year-old, who has been keeping purposely mum about Special Chabbis, is using it to build up interest in the movie.

"Akshay Kumar has consciously stayed away from talking about this film at all. He has kept it under wraps, so that he could do a teaser campaign about raids in various cities of India by a group of CBI officers," a source said.

A real-life heist drama, Special Chabbis is directed by Neeraj Pandey of A Wednesday fame. It also stars Manoj Bajpai, Jimmy Shergill and Anupam Kher.

The Special Chabbis trailer will be released with Dabangg 2, which is coming out Friday.
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