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Social crusader Aamir Khan not lured by money

Aamir Khan rejects a lucrative deal
By ApunKaChoice
Thu, Jan 03, 2013 05:55:04 GMT
 

That Aamir Khan puts a lot of stock in his social responsibility is well known. But now, the actor has turned down a lucrative offer worth crores simply because it didn’t fit in his scheme of things as a social crusader.

Reports say Aamir hasn’t been lured by a luxury car endorsement deal despite there being a big fat paycheque on the table. The actor is very picky about his endorsements and wants his future endorsements to have a social relevance.

The superstar was recently seen in a print ad on eradicating malnutrition.

We hear that following his conscience-rattler of a TV show, Satyamev Jayate, Aamir Khan revised all his contracts with the companies whose products he endorses. In the past, he has faced the flak for endorsing and promoting a cola brand that was alleged to contain diluted amounts of pesticides in the days when the controversy raged.

Aamir Khan is rumoured to have cancelled highly payable deals because he didn’t find them socially relevant, or sometimes even the contrary.

The actor is as choosy when it comes to Bollywood films. Presently he has just the Yash Raj Film Dhoom 3 and a film titled Peekay with Raj Kumar Hirani.
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