|Now here is an innovative way to launch a trailer! The first trailer of Shootout at Wadala was launched live, in 5 cities, with a cast member enacting an action scene -- a live gang war -- in each city.
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'Shootout At Wadala's live trailer launched in 5 cities simultaneously
A live gangwar where actor Anil Kapoor came to fulfil his responsibilty as a cop. No, this was not the set of a film, but the first trailer launch of Shootout at Wadala in Noida. The trailer was also simultaneously launched in four other cities with other cast members.
Touted as one of the most expensive launches till date, the scene was acted out in front of the audiences at the Great India Place Mall, with intriguing props in the background. The entire scene was created by ace stunt director Tinu Verma.
Producer Ekta Kapoor along with Anil Kapoor, who plays a cop in this crime thriller, was present to unveil the trailer, which was enacted in four other cities with other cast members at the same time.
Asked why she decided to have such an elaborate promotion for the film, Ekta said: "I did it because I want to present something exciting to the audience. The audience spends Rs.200 to watch our films, so the least we can do for them is to excite them with new and interesting things. This is a five city event and may be next time I will make it a 25 city event."
"Shootout At Wadala", a crime thriller releasing May 1, also stars John Abraham, Kangna Ranaut, Tusshar Kapoor and Sonu Sood. (IANS)