Box office: Kamal Haasan’s 'Vishwaroop' opens well in North India
Kamal Haasan’s controversial film finds takers in the north
By Priyanka Kapoor
Fri, Feb 01, 2013 14:32:44 GMT
Having released amidst a raging controversy, Kamal Haasan’s film Vishwaroop -- the Hindi version of the Tamil Vishwaroopam -- opened to a positive response at the box office in north India.
The controversy has actually added to the curiosity of the cinephiles in Delhi, Haryana and Punjab where the film registered a decent opening on Friday. Though the morning shows were dull, the business picked up as the day progressed.
The occupancy, as per early reports, ranged between 50 percent to 60 percent in the north and there was no disruption in screenings as well. There was though a minor protest in Lucknow, but the film has hit theatres in UP (despite fears that it may not) and is being shown amid tight security.
PVR Pictures President Kamal Gianchandani said in a statement: “The movie (Vishwaroop) has done exceptionally well with occupancy of 80 per cent plus in south zone and 50 per cent in north zone respectively and we are expecting it to rise further in the coming weekend. As far as the advance booking is concerned, it is expected to rise in the coming weeks especially over the weekends.”
Yet, it can’t be denied that the occupancy of Vishwaroop wasn’t good in the morning shows but the footfalls went up post noon. The film is expected to show a better performance on Saturday and Sunday.
DT cinemas spokesperson Anant Verma is optimistic that the occupancy on Saturday and Sunday could reach up to full houses.
“The film has generated quite a lot of hype and the controversy seems to have turned out to be a positive publicity here. The occupancy rates were about 60 to 70 per cent today across DT Cinemas and we expect it to go up to 100 per cent over the weekend,” Anant Verma is quoted as saying by PTI.
Meanwhile, the other big release of Friday, David, has opened to a dull response at the box office. ApunKaChoice will provide you the box office figures soon.