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ApunKaChoice » Article » Box office: 'Himmatwala' rakes in Rs. 12 crore on opening day
 

Box office: 'Himmatwala' rakes in Rs. 12 crore on opening day

'Himmatwala' opens below expectations at multiplexes; good at single screens
By Aparajita Ghosh
Sat, Mar 30, 2013 11:35:54 GMT
 

Director Sajid Khan has boasted that his latest release Himmatwala will be a slamdunk hit at box office and will surely storm into the 100 crore club. But the film opened below expectations at multiplexes on Friday.

Slammed by critics across the board, Himmatwala, starring Ajay Devgn, Tamannaah, Mahesh Manjrekar and Paresh Rawal, opened well at single screen theatres, which is not surprising since the film has a mass appeal. The occupancy at single screens ranged between 70 percent and 90 percent on Friday. However, the response at multiplexes was relatively tepid, with the occupancy of 30 to 40 percent.

The audience response was best in UP, Bihar, Rajasthan and some centres in Maharashtra, but not up to the mark in Delhi and Punjab.

Initial estimates suggest Himmatwala raked in Rs. 12 crore nett on its opening day, which is doubtlessly a good sum. It is the second biggest opening for a Bollywood film this year, second only to Race 2 which minted Rs. 15.12 crore nett on the opening day. But it remains to be seen how well Himmatwala holds itself at box office in the coming days. Overseas as well, the film is said to be below par.

As per trade predictions, the film’s first weekend business is expected between Rs. 35 crore to Rs. 40 crore.

Meanwhile, Jolly L.L.B. has continued its good run by adding another Rs. 9.09 crore to its kitty in the second week. Its two-week collections now stand at Rs. 28.61 crore nett.

Bipasha Basu’s Aatma has turned out to be a disappointment with a business of approximately Rs. 8 crore nett in the first week.

The coming week would see the release of Chashme Baddoor and Rise Of the Zombie.
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