Mugdha Godse walks the ramp for Italian innerwear brand
Sat, Apr 13, 2013 10:20:41 GMT
What was Mugdha Godse doing with dozens of naked men in their undies? Well, don’t get naughty ideas; she was just walking the ramp for the Italian innerwear giant Zoiro.
The brand announced its arrival in the Indian market with a fashion show held at Hyatt Regency in New Delhi. Mugdha Godse was the showstopper while models like Niketan Madhok, Shawar Ali and Lalit Tehlan sashayed down the ramp, flaunting their innerwear.
The theme of the show was ‘One Life. Go beyond the ordinary’. It was set in 4 different sequences and its showcased the four new and exciting collections of Zoiro - Savio, Urbano, Trento and Lorenzo.
Zoiro is going to be available in Indian cities Delhi, Mumbai, Pune, Chennai and Bangalore from April 12.
Navinn Seksaria, Zoiro India, said at the launch, “India as a country is not well exposed to men innerwear styling. The men’s innerwear category has not evolved enough to match women’s. A range designed by a team of Italian designers, Zoiro wishes to be the innovator in the category. We wish to introduce new styles and cuts that are comfortable and stylish, yet different from the boring, plain white innerwear.”