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Box office: 'Ek Thi Daayan' below the mark in opening weekend

'Ek Thi Daayan' has a strictly average run in its opening weekend
By Aparajita Ghosh
Tue, Apr 23, 2013 05:02:14 GMT
 

The critical praise didn’t help bring in footfalls for Ek Thi Daayan during its box office run in the first weekend.

The hope that the film, starring Emraan Hashmi, Huma Qureshi, Kalki Koechlin and Konkona Sen Sharma, will pick up during the weekend after a rather average start on Friday was in vain, for not only did the film not pick up, it actually showed a decline in numbers. Surprising indeed!

Here are the numbers: Friday was comparatively better for the film with Rs. 6.24 crore; the collections slumped to Rs. 5.63 crore on Saturday; Sunday saw a marginal rise to Rs. 6.20 crore.

The total first weekend aggregate of the film comes at Rs. 18.07 crore which is clearly not at par with Emraan’s previous releases.

While the response to the film was decent in Mumbai and Delhi, the mass belt areas didn’t turn up the expected numbers. The reports have mostly been positive but the word of mouth has been mixed as the film tends to get slow in the second half.

Ek Thi Daayan would find it tough to keep pace during the weekdays.

The coming Friday would see the release of Aashiqui 2, starring Shraddha Kapoor and Aditya Roy Kapur.
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