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Vidya Balan and Emraan Hashmi’s fun promotions for 'Ghanchakkar'

Vidya, Emraan to reprise roles to promote 'Ghanchakkar'
By Indo-Asian News Service
Fri, May 03, 2013 08:54:04 GMT
 

Vidya Balan and Emraan Hashmi’s fun promotions for 'Ghanchakkar'
To promote their film Ghanchakkar, Emraan Hashmi and Vidya Balan will be dressed as their characters from the movie.

Vidya Balan will reprise her role to promote fun movie Ghanchakkar, as will her co-star Emraan Hashmi.

Releasing June 28, "Ghanchakkar" will see Vidya playing a Punjabi housewife with an outlandish and bizarre fashion sense.

Confirming this, the film's director Rajkumar Gupta said in a statement: "It is true that Emraan and Vidya will be in the look of the characters they are essaying in 'Ghanchakkar' during promotions."

This not the first time Vidya Balan is playing her character during promotions. While promoting Kahaani the actress appeared as a pregnant woman, akin to her character in the thriller, at the promotional events.

UTV is planning an extensive promotional campaign for the film.

"The film is a quirky one so the promotions need to be quirky too and UTV is the best in the business to pull off such innovative campaigns," said Gupta.
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