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ApunKaChoice » Article » Box Office: 'Lootera' and 'Policegiri' off to a dull start
 

Box Office: 'Lootera' and 'Policegiri' off to a dull start

New releases 'Lootera' and 'Policegiri' fail to make a mark at the box office
By Aparajita Ghosh
Sat, Jul 06, 2013 11:14:51 GMT
 

Despite a lot of rave reviews, Vikramaditya Motwane’s new film Lootera has failed to draw enough footfalls at the box office. The film got off to a slow start on Friday.

The response to the other release of the week, Policegiri, was still poorer. But first let’s talk about Lootera, which was won over the critics.

The film, starring Ranveer Singh and Sonakshi Sinha, opened to a dull start on Friday morning but the business did pick up in the evening shows. As per early estimates, the film’s opening-day business is likely to be around Rs. 4.50 crore nett, which is definitely below the mark for a film riding on so much buzz and pre-release promotion.

Gauging the audience response, the film has done well at multiplexes than at single screens, as expected. The response was good in West Bengal but poor in the mass belt areas of UP, Bihar, Rajasthan. Delhi multiplexes saw a decent rise in footfalls as the day progressed. But the film will have to show a growth of more than 100 percent on Saturday and Sunday to make a mark at the box office.

The other release, Policegiri, starring Sanjay Dutt fared dismally at multiplexes but saw a better response at single screen theatres, particularly in the mass belt centres.

Meanwhile, the last week’s release Ghanchakkar rounded off its first week at the box office with a collection of Rs. 31.60 crore, which is strictly face-saving.

Next Friday would see the release of Bhaag Milkha Bhaag and B.A. Pass.
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