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A special launch for 'Shuddh Desi Romance' trailer

'Shuddh Desi Romance' trailer launch at Jaipur's Raj Mandir
By Indo-Asian News Service
Tue, Jul 09, 2013 13:30:34 GMT
 

A special launch for 'Shuddh Desi Romance' trailer
There’s going to be a special launch of the trailer of the upcoming YRF film Shuddh Desi Romance, starring Sushant Singh Rajput, Parineeti Chopra and Vaani Kapoor.

The story of Sushant Singh Rajput and Parineeti Chopra-starrer Shuddh Desi Romance is set in Jaipur. So, its makers have found it fitting to launch the movie's first trailer in Raj Mandir, one of the oldest theatres in the Pink City.

Raj Mandir is said to have opened its doors in the 1970s.

The decision to launch the film's trailer there is part of a unique promotional strategy by the movie's production banner, Yash Raj Films (YRF).

"The launch will be held on Thursday, July 11. Sushant and Parineeti, who've just returned from Macau, will be present at the event," said a source.

"Shuddh Desi Romance" is directed by Maneesh Sharma. It also features veteran actor Rishi Kapoor and debutant Vaani Kapoor in prominent roles.

Releasing Sep 13, the film is written by Jaideep Sahni, and produced by Aditya Chopra. Its music is by Sachin-Jigar, with lyrics by Sahni.
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