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Neil Nitin Mukesh-Richa Chadda romance: real or publicity stunt?

Richa-Neil 'romance' a publicity stunt!
By Subhash K. Jha (IANS)
Wed, Aug 07, 2013 04:43:35 GMT
 

Neil Nitin Mukesh-Richa Chadda romance: real or publicity stunt?
Are Neil Nitin Mukesh and Richa Chadda truly dating or is the rumour of their brewing romance just an old trick of film promotion being played by the makers of their film Ishqeria?

If Neil Nitin Mukesh and feisty Richa Chadda are seeing each other, then they aren't aware of it!

Expressing surprise at the rumours about their involvement, Richa said: "I don't know where this is coming from. I have shot a film with Neil. We got along well. But then I get along well with all my co-stars. That's it. I haven't even met him in ages. So I am a bit baffled and embarrassed by these rumours."

The two are doing romantic-comedy Ishqeria together and according to a source, this is a way to generate interest in the project.

Neil Nitin Mukesh more or less confirmed this when he said: "What to say? In my next film, they'll link me with my leading lady again. And then the one after that also. So it's better for me to keep quiet. People need better marketing strategies to promote their film."

Linking the lead pair in a romantic film before the film's release is an old strategy.

It started with Rishi Kapoor and Dimple Kapadia in "Bobby".

Later couples who barely exchanged a few words off camera like - Kumar Gaurav-Vijeta Pundit in "Love Story", Kamal Haasan-Rati Agnihotri in "Ek Duuje Ke Liye", Salman Khan-Bhagyashree in "Maine Pyar Kiya" and Rahul Roy-Anu Aggarwal in "Aashiqui" - were linked just before the release when in fact they had nothing to do with one another.

So Richa Chadda and Neil Nitin Mukesh are in august company.
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