With the release of Chennai Express this week, the cinema halls will have some lip-smacking snacks from Delhi, Mumbai and Kolkata on offer.
As Shahrukh Khan’s Chennai Express rolls in this week, select cinema halls in the country will have audiences getting a taste of some delicious snacks from different Indian states.
If you are wondering how, we can let you in on a little secret. The exhibitor chain Rathi Group of Cinemas has tied up with the 60-year-old Kolkata-based company Mukharochak Foods to offer popular snack dishes like jhaal muri from Kolkata, kabuli chana chaat from Delhi and bhel from Mumbai at some of their theaters in their cinema hall chain.
Akshaye Rathi, the brain behind the association with the Kolkata-based company, sums it up saying, “Indians are passionate about films and food, so it can’t get better than offering the best of both worlds”. Indeed, with path-breaking marketing concepts such as these, Bollywood sure is on a fun romp.