The film hits the theatres on the evening of August 8 with special paid previews by a host of cinema chains. Hitting 3500 screens, the UTV release will see a whopping amount of shows on Thursday evening itself.
For instance, the DT Star cinemas in Delhi is running 14 to 12 shows of the film on Thursday evening, which is an unprecedented number of previews for any Bollywood film to date. In Mumbai, The Hub in Goregaon is running 11 shows, while PVR Oberoi Mall has 10 shows this evening. In Chennai, the PVR Ampa Skywalk is screening 6 shows.
The writing is on the wall. Chennai Express is set to break a box office record on Thursday itself for maximum collection from paid previews.
The film is expected to rake in about Rs. 5 crore nett or more on Thursday evening. And with Friday being a holiday on account of Eid, the film could well set another record of highest first-day collection, a record presently held by Salman Khan’s Ek Tha Tiger with Rs. 30.72 crore on its first day.
Trade pundits also have their eyes peeled for the long run of Chennai Express. That the film would make it to the 100 crore club is a foregone conclusion. What remains to be seen is whether it will pass the all-time best grossers like 3 Idiots and Ek Tha Tiger.