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ApunKaChoice » Article » Box Office: 'Chennai Express' breaks '3 Idiots' record of paid previews
 

Box Office: 'Chennai Express' breaks '3 Idiots' record of paid previews

'Chennai Express' records max paid previews collection on Thursday
By Aparajita Ghosh
Fri, Aug 09, 2013 10:18:16 GMT
 

As predicted by ApunKaChoice, Shahrukh Khan and Deepika Padukone’s new movie Chennai Express has broken one box office record on the eve of its worldwide Eid release.

The film, directed by Rohit Shetty, raked in a whopping Rs. 6.75 crore net from the Thursday paid previews in India, breaking the previous record of Rs. 2.70 crore held by 3 Idiots. That’s not it. The film set a new record in the UK as well with 142,220 pounds on Thursday. The response is no less roaring in Singapore, Australia and New Zealand.

Chennai Express ran to packed houses in the cities like Mumbai, Delhi and Chennai. Just yesterday, we had told you that cinemas chains in these cities were screening a record number of paid previews for the film.

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On Thursday evening Shahrukh Khan himself dropped by at PVR Juhu to check out the audience reaction.

“Just dropped into Juhu PVR to gauge how all paid preview audience liking the film...its fun to observe all...happy reactions,” SRK tweeted.

PHOTOS: Shahrukh Khan promotes ‘Chennai Express’ at Lawman store

On Friday morning, the film opened to housefull shows at many centres. It remains to be seen if it will turn out to be the highest first-day grosser of all time. The record is currently held by Ek Tha Tiger with Rs. 30.72 crore.
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