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Ajay Devgn: There is no harm in marketing films

Ajay Devgn and Arjun Rampal in favour of marketing films
By Pankit Narang
Wed, Aug 28, 2013 04:30:47 GMT
 

Ajay Devgn: There is no harm in marketing films
It does not matter if actors love or hate it, but marketing of films is unavoidable. From public appearances, brand associations, to promoting films on the sets of various TV shows, marketing a film has several forms.

At an event held to promote his upcoming film Satyagraha, Ajay Devgn laid emphasis on the importance of promoting movies and said, ‘Marketing has become very important. Brand associations are good for both, the brand, as well as the film. And if everyone is gaining something, then there is no harm in marketing a film.’

Photos: Ajay and Arjun promote 'Satyagraha'

The promotional event was held to celebrate the association between ‘Satyagraha’ and India Gate Basmati Rice. Arjun Rampal, too, told the media: ‘We all do this (promoting films) for awareness; if 75 lakhs Basmati rice packets have been sold and if all of those (who have bought the packets) come to watch our film, it will be really profitable for us too.’

Interestingly, when Arjun Rampal was asked if he intentionally chooses offbeat roles, the actor replied, ‘He (Prakash Jha) gives me offbeat roles, what do I do. I think it is a choice you make. The directors have been coming and giving me parts which are challenging and I am really enjoying this part of my career.’

‘Satyagraha’ releases on August 30.
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