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Akshay Kumar’s 'Its Entertainment' fetches 100 crores!

Akshay Kumar and Tamannaah’s 'Its Entertainment' gets a record amount
By ApunKaChoice
Tue, Jan 14, 2014 14:30:11 GMT
 

Akshay Kumar’s 'Its Entertainment' fetches 100 crores!
Akshay Kumar’s dull phase of 2013 will not carry over in 2014 as the new year has started on a good note for the actor. Akki’s film Its Entertainment has apparently fetched Rs. 100 crores from the worldwide rights alone.

Yes, that’s the amount trade sources are quoting. “Jayantilal Gada has bought the worldwide rights including satellite rights of the film for about Rs 100 crore. It is a big deal of 2014,” a trade analyst is quoted as saying.

Its Entertainment is being made by writers-turned-directors Sajid and Farhad, and stars Tamannaah opposite Akshay Kumar. The shooting of the film started last year with major portions shot already. Besides Tamannaah, the movie also stars Sonu Sood and Mithun Chakraborty. Earlier, it was slated to release on May 1, but now has been pushed to August 8.

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Like its name suggest, Its Entertainment is a masala caper on the lines of Akki’s Housefull and Khiladi 786.

Akshay Kumar delivered two duds last year: Once Upon Ay Time in Mumbai Dobaara! and Boss. Due to this, it was even heard that the production house Viacom 18 is thinking of pulling out of Sanjay Leela Bhansali’s Gabbar, starring the actor.

However, all is well now and Viacom 18 is back with the project, rooting for Akshay Kumar, and confident that this time Akshay will be able to lure the audiences to the theatres.

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Weekend Box Office report: 'Entertainment' mints Rs.35 crore
Weekend Box Office report: 'Entertainment' mints Rs.35 crore
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