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ApunKaChoice » Article » Box Office: 'Highway' leads, ‘Darr @ The Mall’ flunks
 

Box Office: 'Highway' leads, ‘Darr @ The Mall’ flunks

'Highway' takes lead at the box office
By Indo-Asian News Service
Wed, Feb 26, 2014 08:05:27 GMT
 

Imtiaz Ali’s film Highway is slowly but surely winning the hearts. The film has picked up at the box office after a slow start. Alas, the same can’t be said of the other new release Darr @ The Mall.

Alia Bhatt and Randeep Hooda-starrer "Highway" may not be a big grosser at the box office, but it is shining brighter than Jimmy Sheirgill's “Darr At The Mall”, say trade pundits

The Imtiaz Ali directorial has collected around Rs.15 crore in India, leaving “Darr @ The Mall” far behind despite both films reportedly hitting around same number of screens i.e approximately 800 in the country Feb 21.

“‘Darr@The Mall’ has earned around Rs.3.5 crore in four days. 'Highway' has collected between Rs.15 crore and Rs.15.5 crore,” Rajesh Thadani of Multimedia Combines told IANS.

Movie Review: 'Highway' is beautiful and thought-provoking

Puneet Sahay of Spice Cinemas says “Highway”, co-produced by Imtiaz Ali and Sajid Nadiadwala, picked up well on weekend.

“The occupancy on the opening day was only 42 percent. It picked up on Saturday with 78 percent occupancy. ‘Highway’ did better on Sunday with 83 percent occupancy. The audience appreciated Alia’s acting and also the picturisation,” said Sahay and added: "On Monday, the occupancy dropped to 35 percent."

"‘Darr @ The Mall' is not doing well. It was around 20 percent in first three days and on Monday only 15 percent," he said.

Movie Review: 'Darr @ The Mall' has few scares

It’s not just the audiences, who were stunned by Alia’s screen presence, megastar Amitabh Bachchan also praised the 20-year-old in his tweet.

“‘HtohP'(‘Hasee Toh Phasee') and 'Highway' ... two films back to back and did not want to come away from them. Parineeti and Alia ... gems,” Amitabh Bachchan tweeted Sunday.

Actress Raima Sen was spellbound too by Alia Bhatt’s acting prowess in the film that also stars Randeep Hooda.

“Saw ‘Highway'. Alia totally rocked! New star is born,” Raima tweeted Monday.

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