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ApunKaChoice » Article » Box office: 'Hate Story 2' off to a flying start
 

Box office: 'Hate Story 2' off to a flying start

Sex sells. 'Hate Story 2' has good opening day at box office
By Aparajita Ghosh
Sat, Jul 19, 2014 08:51:43 GMT
 

Sex sells. The maxim’s proved yet again with Bollywood’s latest erotic thriller-cum-revenge saga Hate Story 2 which is off to a flyer at the box office.

The film starring Surveen Chawla, Sushant Singh and Jay Bhanushali minted Rs. 5.46 crore net at the Indian box office, surpassing the expectations of the trade pundits and critics who panned it as just another exploitative raunch-fest.

Just to give you the perspective, Hate Story 2 has opened better than other releases like Highway, Hasee Toh Phasee or even Bhootnath Returns. Its opening is almost twice of the previous part Hate Story.

Movie Review: 'Hate Story' has sex and violence

Hate Story 2 is faring best in North India, followed by Central India. The occupancy recorded in the theatres ranged from 40 percent to 60 percent across the board. At this rate, the film should rake in around Rs. 17 crore to 20 crore in its opening weekend. Fabulous.

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Trailing far behind Hate Story 2 is Pizza 3D. The film’s first-day collection figures in lakhs, not in crores. The worst fate was meted out to Amit Sahni Ki List, which is well near a washout.

Meanwhile, the previous week’s release, Humpty Sharma Ki Dulhania still hasn’t lost its steam. The film rounded off its first week run at the box office with Rs. 53.31 crore net, as per trade figures.

Movie Review: 'Amit Sahni Ki List' is endearing

The coming week would see the arrival of a storm at the box office with Salman Khan’s Kick. It goes without saying that the film is up for a bumper start. We’ll see if it sets new box office records. Watch this space.
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