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Box office: Akshay Kumar’s 'Entertainment' mints 11.57 crore on opening day

A fair to middling opening for Akshay Kumar’s film 'Entertainment' at the box office
By Aparajita Ghosh
Sat, Aug 09, 2014 10:24:28 GMT
 

Akshay Kumar’s latest release Entertainment hasn’t turned out to be a money-spinner at the box office. The film, however, has had a decent start.

According to the trade figures, the film starring Tamannaah, Krushna Abhishek, Junior (golden retriever), Prakash Raj and Sonu Sood has minted Rs. 11.57 crore net on its opening Friday at Indian box office. This is way below Akshay Kumar’s highest opening film Rowdy Rathore which had made Rs. 15.10 crore net on its opening day.

In fact, the opening day of Entertainment is even less than that of Housefull 2 (Rs. 14 crore) and Tees Maar Khan (Rs. 13 crore).

Movie Review: 'Entertainment’ is full of slapstick humour

The opening day occupancy of Entertainment ranged between 45 percent to 55 percent.

Akshay Kumar’s films often get good opening in North India. Entertainment opened well enough in Punjab despite competition from a new Punjabi release. The film did fairly well in Delhi and UP.

The reports about the film have been mixed. Directed by Sajid-Farhad, Entertainment has been slammed for its slapstick, childish humour.

The film is expected to round off its opening weekend in the range of Rs. 30 crore to 35 crore.

Meanwhile, Salman Khan’s Kick witnessed a steep fall in collection on its third Friday. The film has already entered the Rs. 200 crore club and is a blockbuster.

The next big release will be Singham Returns on August 15.

PHOTOS: Akshay Kumar, Tamannaah at ‘Entertainment’ premiere
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