To give you a perspective, Hrithik Roshan’s Bang Bang teaser notched up 2.3 million views in one day. Happy New Year trailer hasn’t reached that mark even after four days. Another comparison: Salman Khan’s Kick trailer got 4.2 million views in two days. Happy New Year is nowhere closer.
One reason for fewer hits could be that the trailer was also released on Facebook and WhatsApp.
Going by the response to the trailer by Bollywood celebs, there have indeed been praises from some quarters, but the kind of euphoria the 'Bang Bang teaser' (watch it here) generated is clearly missing in the case of the Happy New Year trailer.