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ApunKaChoice » Article » Shahrukh Khan’s 'Happy New Year' trailer going cold on YouTube!
 

Shahrukh Khan’s 'Happy New Year' trailer going cold on YouTube!

'Happy New Year' trailer far from being a rage online!
By Aparajita Ghosh
Tue, Aug 19, 2014 12:33:59 GMT
 

With just 2.2 million hits in four days, the trailer of Shahrukh Khan’s coming film Happy New Year has turned out somewhat damp on YouTube.

Happy New Year has been voted by ApunKaChoice readers as the Most Awaited Film of the Year, but the film’s first trailer hasn’t got the response one expected online.

To give you a perspective, Hrithik Roshan’s Bang Bang teaser notched up 2.3 million views in one day. Happy New Year trailer hasn’t reached that mark even after four days. Another comparison: Salman Khan’s Kick trailer got 4.2 million views in two days. Happy New Year is nowhere closer.

Check out: 'Happy New Year' wallpapers

One reason for fewer hits could be that the trailer was also released on Facebook and WhatsApp.

Going by the response to the trailer by Bollywood celebs, there have indeed been praises from some quarters, but the kind of euphoria the 'Bang Bang teaser' (watch it here) generated is clearly missing in the case of the Happy New Year trailer.

Bollywood blown away by Hrithik-Katrina’s 'Bang Bang' teaser!

The views on YouTube should have been more for Happy New Year as its trailer came out on August 14, on the eve of National holiday. The theatrical trailer was released alongside Singham Returns.

If you happen to be a Shahrukh Khan fan and want more views on the trailer, watch it below:



PHOTOS: Shahrukh, Deepika, Abhishek and gang launch 'Happy New Year' trailer with song, dance and fanfare
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