ApunKaChoice.com
site  movies  celebs  music  news  showtimes  user  
Hello, Stranger Login | Sign up
ApunKaChoice » Article » Aishwarya Rai marketing for ‘Paa’
 
Latest On ApunKaChoice
Slide Show : Slideshow - Stunning Bollywood babes in red
Article : 'Striker' slow at box office, good on youtube
Photo Gallery : Shahrukh Khan's kids doing Taekwondo
Article : Former Miss India in a film on porn industry
Article : Watch 'O Mere Khuda' from movie 'Prince'
Photo Gallery : 'Striker' success party
Article : First Look - Zokkomon
Article : Akshay Kumar not bogged down by injury
Photo Gallery : Rakhi Sawant Beauty Lounge Launch
Article : Katrina Kaif takes a rickshaw ride

Aishwarya Rai marketing for ‘Paa’

United they stand
By ApunKaChoice
Mon, Nov 16, 2009 08:01:46 GMT
 
  
One great example of a united family in the industry, a family which stands up for each other through thick and thin are the incredible Bachchans. From Aishwarya Rai to Abhishek Bachchan to the patriarch Amitabh Bachchan, they can be counted on to be a solid unit in the face of anything.

The family is back in action, or say back in business as the superstar’s own home production, the Amitabh Bachchan Corporation Ltd, (ABCL) is believed to see a revival with upcoming film Paa. The company’s bankruptcy story led to a trail of news as it suffered great loses because of a series of flop films and also because of some unprofitable international events.

Now the Bachchans are ready to take the plunge as bahu Aishwarya Rai has became the marketing head of the film. The movie has been successful in creating hysteria among the masses with its unusual theme and shocking teaser ads showing Big B as a school boy. From Auro (Amitabh Bachchan’s name in the film) merchandise, the Paa-and-I campaign, to Big B visiting schools and meeting kids, the marketing machine has been running like a well oiled machine. As reported, Jaya Bachchan herself will introduce the cast and crew of the film instead of the regular credit titles.

‘Paa’ directed by R. Balki was made on a budget of a mere Rs 16 crore and is not a big project but a lot depends on the movie’s performance at the box office as its ABCL’s name that is at stake.

Let’ see, whether Ash’s Midas touch can fill the theatres for The family firm.
« Previous 1 Next »  
Sexy Katrina Kaif and bumbling Akshay Kumar!
 
Ranbir Kapoor entertains kids
More from this section
Slideshow - Stunning Bollywood babes in red
Akshay Kumar not bogged down by injury
Katrina Kaif takes a rickshaw ride
My Name Is Khan - Slideshow
Katrina Kaif learns Bhojpuri
Comments (1) Newest Oldest Best Rated
Comment 1 Quote
she will now do only promotions only........hope to see her again on the screen with some good re-entry
Report Abuse  
Mon, 16-Nov-2009 11:35:26 gagan sharma
« Previous 1 Next »  

Login to add your comment.
 




Latest Photo Galleries

Slideshow - Stunning Bollywood babes in red
Shahrukh Khan's kids doing Taekwondo
Latest Videos

Toh Baat Pakki theatrical trailer
O Mere Khuda Full song HQ video from 'Prince'
Latest Wallpapers

Karthik Calling Karthik Wallpapers
Kajol Wallpapers
Latest News
Slideshow - Stunning Bollywood babes in red
Spicy hot
'Striker' slow at box office, good on youtube
Saved by netizens
Former Miss India in a film on porn industry
The naked truth
Watch 'O Mere Khuda' from movie 'Prince'
Three beauties and a hero
First Look - Zokkomon
Disney’s first Bollywood film
Akshay Kumar not bogged down by injury
Action time
Katrina Kaif takes a rickshaw ride
From SUV to rickshaw!
'My Name Is Khan' made them cry
Who?
Rakhi Sawant's love for ‘B’
Getting ambitious
Bipasha’s body is amazing: John Abraham
John drools over Bips
More Latest News
 

Copyright © ApunKaChoice.com
ApunKaChoice.com : Bollywood News, Bollywood Movies, Bollywood Wallpapers
privacy policy
Partner Sites : CricketZone - IndiaExpress.com - CardWeaver [ Christmas Ecards - New Year Ecards ] - Cricket: Sri Lanka v India

new movies - celebs - wallpapers - the celeb A-Z - News & Gossip - Music - Video - Hot Topics

who's in - Freida Pinto - Anushka Sharma - Katrina Kaif - Deepika Padukone - Ranbir Kapoor - Dev Patel - Aishwarya Rai - Abhishek Bachchan - Imran Khan - Shahrukh Khan - Salman Khan - Aamir Khan - Hrithik Roshan - Akshay Kumar - Zayed Khan - Saif Ali Khan - John Abraham - Shahid Kapur - Kareena Kapoor - Vidya Balan - Priyanka Chopra - Rani Mukherjee - Mallika Sherawat - Bipasha Basu - Preity Zinta - Kajol - Neha Dhupia - Sameera Reddy - Juhi Chawla - Karisma Kapoor - Madhuri Dixit - Chitrangada Singh - Payal Rohatgi - Sneha Ullal - Mahima Chaudhary - Meghna Naidu - Rakhi Sawant - Bhumika Chawla - Lisa Ray - Dimple Kapadia - Ayesha Takia - Dia Mirza - Sushmita Sen - Amisha Patel - Esha Deol - Amrita Rao - Amrita Arora - Genelia D'Souza - Arjun Rampal - Amitabh Bachchan - Vivek Oberoi - Raima Sen - Riya Sen - Rekha - Rimi Sen - Nigar Khan - Tanushree Dutta - Yana Gupta - Shilpa Shetty - Celina Jaitley - Sonam Kapoor - Neha Oberoi - Nisha Rawal - Manjari Fadnis - Kamal Haasan - Rajnikant - Asin - Sanjay Dutt - Sherlyn Chopra - Farhan Akhtar - Prachi Desai - Mandira Bedi - Shahana Goswami - Konkona Sen Sharma - Kangana Ranaut - Mugdha Godse - Masumeh Makhija - Minissha Lamba - Nandana Sen - Malaika Arora - Shweta Kumar - Namitha - Kalki Koechlin - Mahi Gill - Shakeela - Lara Dutta - A R Rahman - Trisha - Shruti Haasan - Neetu Chandra - Shriya Saran - Padma Lakshmi - Emma Watson - Kelly Clarkson - Britney Spears - Anne Hathaway - Anjana Sukhani - Tila Tequila - Soha Ali Khan - Priyamani - Sonal Chauhan - Kristen Stewart - Robert Pattinson - Neil Nitin Mukesh - Giselle Monteiro - Jacqueline Fernandez - Megan Fox - Kim Kardashian - Gul Panag - Shweta Tiwari - Rajeev Khandelwal - Mandira Bedi - Shveta Salve - Deepti Gujral - Karan Grover - Mini Mathur - Purab Kohli - Monikangana Dutta - Claudia Ciesla - Carmen Electra - Pamela Anderson - Paris Hilton - Shazahn Padamsee - Lekha Washington - Aruna Shields - Niroo Singh - Sheena Shahabadi - Zarine Khan - Sharman Joshi - more...
3 Idiots - Veer - Raajneeti - Kites - Ishqiya - Prince - My Name is Khan - Anjaana Anjaani - Rann - Teen Patti - Kajraare - Karthik Calling Karthik - Paathshaala - Atithi Tum Kab Jaaoge? - Hisss - Toh Baat Pakki