ApunKaChoice.com
site  movies  celebs  music  news  showtimes  user  
Hello, Stranger Login | Sign up
ApunKaChoice » Article » Aishwarya Rai marketing for ‘Paa’
 
Latest On ApunKaChoice 
Article : Aishwarya Rai defines Bollywood: British model Scarlett
Article : Freida Pinto doesn't fear fashion police
Slide Show : Pics - Shilpa Shetty and Raj Kundra with their newborn baby
Article : Happy 40th birthday Karan Johar, with love, luck: B-Town
Article : Video: ‘Tumhi Ho Bandhu’ from ‘Cocktail’ gives you a high!
Article : Shilpa Shetty takes her newborn son home
Article : I always wanted to do double role: Vidya Balan
Celebrity Wallpapers : Ajay Devgan Wallpapers
Article : Men in Black III - Movie Review
Men in Black 3 is a one-time watch : Men In Black Iii Movie Review

Aishwarya Rai marketing for ‘Paa’

United they stand
By ApunKaChoice
Mon, Nov 16, 2009 08:01:46 GMT
 

Aishwarya Rai marketing for ‘Paa’
One great example of a united family in the industry, a family which stands up for each other through thick and thin are the incredible Bachchans. From Aishwarya Rai to Abhishek Bachchan to the patriarch Amitabh Bachchan, they can be counted on to be a solid unit in the face of anything.

The family is back in action, or say back in business as the superstar’s own home production, the Amitabh Bachchan Corporation Ltd, (ABCL) is believed to see a revival with upcoming film Paa. The company’s bankruptcy story led to a trail of news as it suffered great loses because of a series of flop films and also because of some unprofitable international events.

Now the Bachchans are ready to take the plunge as bahu Aishwarya Rai has became the marketing head of the film. The movie has been successful in creating hysteria among the masses with its unusual theme and shocking teaser ads showing Big B as a school boy. From Auro (Amitabh Bachchan’s name in the film) merchandise, the Paa-and-I campaign, to Big B visiting schools and meeting kids, the marketing machine has been running like a well oiled machine. As reported, Jaya Bachchan herself will introduce the cast and crew of the film instead of the regular credit titles.

‘Paa’ directed by R. Balki was made on a budget of a mere Rs 16 crore and is not a big project but a lot depends on the movie’s performance at the box office as its ABCL’s name that is at stake.

Let’ see, whether Ash’s Midas touch can fill the theatres for The family firm.
Sexy Katrina Kaif and bumbling Akshay Kumar!
 
Ranbir Kapoor entertains kids
More from Bollywood:
Aishwarya Rai defines Bollywood: British model Scarlett
Pics - Shilpa Shetty and Raj Kundra with their newborn baby
Happy 40th birthday Karan Johar, with love, luck: B-Town
Shilpa Shetty takes her newborn son home
Bol Bachchan trailer: Abhishek Bachchan as a smart aleck and Ajay Devgn as a pehelwan!
Comments (1) Newest Oldest Best Rated
Comment 1 Quote
she will now do only promotions only........hope to see her again on the screen with some good re-entry
Report Abuse  
Mon, 16-Nov-2009 11:35:26 gagan sharma
« Previous 1 Next »  

Login to add your comment.
 



 
Now Trending : Salman Khan | Shahrukh Khan | Ranbir Kapoor | Aishwarya Rai | Katrina Kaif | Kareena Kapoor | Priyanka Chopra | Vidya Balan | Katrina Kaif Wallpapers | Poonam Pandey | Parineeti Chopra | Arjun Kapoor | New Hindi Movies | Rowdy Rathore | Ishaqzaade | Housefull 2 | Dabangg 2 | Jannat 2 | Teri Meri Kahaani | The Avengers | Shanghai | Department

Photo Galleries 

Pics - Shilpa Shetty and Raj Kundra with their newborn baby
Pics - Aishwarya Rai’s stunning traditional look at Cannes 2012
Shraddha Sharma at the premiere of ‘Chutki Bajaa Ke’

Chitrangada Singh, Neha Dhupia & Ayushmann Khurrana at IIFA Rocks event
HOT: Rozlyn Khan’s butt talks about IPL
Check out: Deepika Padukone’s hottest bikini moments
Wallpapers 

Ajay Devgan Wallpapers
Kareena Kapoor Wallpapers
Rowdy Rathore Wallpapers
Hot Celebrities 

Saif Ali Khan
Diana Penty
Amrita Rao
New Movies 

Yeh Khula Aasmaan
Men In Black Iii
Love Recipe
Videos 

‘Men in Black 3’ behind-the-scenes
What to Expect When You're Expecting trailer
The making of Mukhtasar from Teri Meri Kahaani


Copyright © ApunKaChoice.com
ApunKaChoice.com : Latest Bollywood News, Bollywood Movies Reviews, Bollywood Wallpapers
privacy policy
Partner Sites : CricketZone - IndiaExpress.com [ Mobiles Festivals Bikes Cars ] - CardWeaver

photo gallery - new movies - celebs - wallpapers - the celeb A-Z - News & Gossip - Music - Video - Hot Topics
Anushka Sharma - Katrina Kaif - Kareena Kapoor - Priyanka Chopra - Deepika Padukone - Sonakshi Sinha - Aishwarya Rai - Paoli Dam - Poonam Pandey - Nargis Fakhri
Salman Khan ( Being Human - Bigg Boss 5 ) - Shahrukh Khan - Shahid Kapoor - Hrithik Roshan - Aamir Khan - Ranbir Kapoor