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ApunKaChoice » Article » Ram Gopal Varma throws a challenge to movie buffs
 

Ram Gopal Varma throws a challenge to movie buffs

Watch ‘Phoonk 2’ alone and win big money
By ApunKaChoice
Wed, Feb 24, 2010 11:55:58 GMT
 

Dare to watch my next horror flick alone in theatre! Ram Gopal Varma is throwing this challenge to movie buffs. The maverick filmmaker, whose promotional strategies are as different as the films he makes, has announced a contest, challenging the viewers to watch Phoonk 2 alone in theatre without their heartbeat going bonkers.

Ramu launched a somewhat similar campaign in the days leading up to the release of Phoonk, but this time the filmmaker is playing extra cautious to keep away those people who simply suppressed their expressions and claimed to be deserving of the prize money. This time, every viewer who takes up the challenge will be wired to an electrocardiograph (ECG) machine which will monitor the heart beat.

The contest will go online on March 10 on the movie’s official website. Those who wish to participate need to fill a brief form. There are a few conditions though: the participant should be aged between 18 and 60 and should not have a heart disease.

The winner of the contest will get the prize money of Rs. 5 lakh.
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