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ApunKaChoice » Article » Katrina-Ranbir's unique promotional stunt

Katrina-Ranbir's unique promotional stunt

Connecting with fans
By ApunKaChoice
Mon, May 10, 2010 04:10:47 GMT

Dream merchants in B-town are finding innovative ways to promote their films. After Aamir’s pan-India travels for 3 Idiots and Ram Gopal Varma’s dare-to-watch challenge for Phoonk 2, it’s Ranbir Kapoor and Katrina Kaif pulling up a new promotional stunt for their upcoming film Raajneeti.

The two stars will interact with their fans through voice blogs on cell phones.

“'Raajneeti' is undoubtedly one of the most awaited movie of the year and considering the huge fan base the movie is generating, we thought of facilitating a direct and deeper engagement between the entire star cast and fans through voice blogs and contest on voice,” Manish Agarwal, CEO, UTV New Media, said in a press statement.

Through voice blogs the fans will be able to interact with Ranbir, Katrina and other stars (including Arjun Rampal, Ajay Devgan, Manoj Bajpai, Nana Patekar and Naseeruddin Shah) and ask them various titbits about behind-the-scenes happenings on the sets.

“This initiative will definitely give the fans an opportunity to connect with the cast on a lighter note, paving way to many such products in the coming future,” Mr. Agarwal maintained.

Not just voice blogging, a special contest will also be launched through which the winners would be able to meet the film’s cast.

The film’s promotional activities kickstart on May 10. It’s slated for release on June 4.
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