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ApunKaChoice » Article » 'Kites' continues to go down at box office
 

'Kites' continues to go down at box office

No arrest in descent
By Priyanka Kapoor
Fri, May 28, 2010 07:28:19 GMT
 

After hovering high at the box office in its opening weekend, the Rakesh Roshan production Kites has been going in only one direction - down.

The film starring Hrithik Roshan and Barbara Mori got mixed reviews from critics and even the audiences seem divided over it (some liked it, others found it boring), but at the end of the day, it’s the box office collection that counts for distributors and producers. Sadly, since the film was sold at a very high price to distributors, they are unlikely to recover their investment and might have to sulk all the way to the bank.

Detailed figures are still awaited, but what’s known for sure from the reports trickling in from various sectors is that Kites showed a fall in collections from Monday onwards. Both multiplexes and single screen theatres observed lower occupancy.

Compared to the good collection of 30.5 crore rupees the film had in its opening weekend, it’s first week collections stand at the depressingly low figure of Rs. 40 cr. to Rs. 42 cr. nett.

Trade pundits say the collections might pick up slightly during this weekend, but they could nosedive again from Monday onwards.

This fact won’t bring much relief to the distributors.
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