It is the first time that a Bollywood actress (Priyanka Chopra) is taking on playing twelve different characters in a film, it could have been the USP but since the promo of ‘What's Your Raashee?’ has started doing the rounds, producer Ronnie Screwvala feels that the trump card has already been played and he’s not too happy about it.
Priyanka plays twelve distinct characters in the movie inspired by the twelve zodiac signs and the buzz has been about how they will give Priyanka so many different looks.
Take a look at the teaser and see for yourself.
The spoiler has created tension between Ronnie and Ashutosh Gowariker, the director of the movie with a little birdie reporting that the whole team of UTV Productions is fairly disappointed with the promo as all the twelve looks of Priyanka are shown with nothing being left for later.
Sensing a case of ‘too much, too soon’ in marketing terms, UTV is considering pulling the teaser, which is currently being aired, but what’s done is done.
The movie also stars Harman Baweja and will hit theaters on 25th September.