Amitabh Bachchan interacts with the students of IIMA in Gujarat
Date: Fri, Jan 31, 2014 05:24:44 GMT
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Big B at IIMA
Bollywood mega star Amitabh Bachchan has lately been filming the third phase of ‘Khushbhoo Gujarat Ki’ advertisement campaign in Gujarat. On Thursday he visited the Indian Institute of Management Ahmedabad (IIMA) to interact with the students.
The 71-year-old superstar, also the brand ambassador of Gujarat tourism, was a panelist at a discussion on the topic of ‘Destination Branding Strategy Using Celebrity Endorsement”. He was accompanied with Piyush Pandey, the creative designer of the ‘Khushbhoo Gujarat Ki’ campaign.
Given the topic, Big B talked about being very selective in the brands he endorses lest he ends up giving a wrong message to the people.
“I do a lot of thinking before I take up a brand. There are many agents who work to facilitate endorsements facilities for celebrities, but I dont have one. I make my own judgment. I meet the client personally. I ask to see their economic statements, their audited books and I ask them why they want me to endorse their brand,” Amitabh Bachchan said, adding that he doesn’t endorse alcohol or tobacco products at all.
The superstar later shared his personal thoughts on the interaction with the students at IIMA.
“The prestigious IIMA, Indian Institute of Management, Ahmedabad, considered the best in the region of the world and producing some of the most genius minds this side of the Suez ..!! A pleasure and an honour, a moment of great pride that they interact on various topics - healthy meaningful conversation mixed with abundant excitement and laughter..” Big B wrote on his blog srbachchan.tumblr.com.
Mr. Bachchan is also shooting the wildlife of Gujarat and its tribals as a part of the ‘Khushbhoo Gujarat Ki’ campaign.
Catch more photos of Amitabh Bachchan at IIMA ahead.