HOME | SCOOP!! & NEWS | HAPPENINGS Asin is Miranda's brand ambassador02nd Mar 2006 09.05 IST By Agencies Tamil actress Asin is the new brand ambassador of Mirinda for South, PepsiCo India Executive Vice President Pratik Pota said on Wednesday. Making the announcement at a press conference in Chennai, Pota said the actress had been selected to endorse the brand as she resonated the brand values of ''mischief and vivaciousness.'' 
Pota said the company was a ''leader'' in the Rs 1,000 crore orange segment. ''Mirinda appeals to all income groups and across all strata.'' Outlining the 2006 task for the brand, PepsiCo India Executive Director Venkat Shankar said the aim was to ''translate leadership into dominance, build on the brand's taste strength and enhance connect with youth.'' All this meant a ''package of initiatives,'' which included new packaging, new positioning and a new brand ambassador, he said elaborating on Asin's selection. With an increasing need for ''self expression'' among today's youth, the new positioning sought to ''connect'' with this insight while remaining true to the brand's core strength. Hence, the tag line ''use your mouth well.'' Tamil Nadu was the largest orange market in the country and the only market to have customised advertisements in regional language. He said the off take in the orange segment was between 60 and 75 million cases per annum, pegging the national market of this segment to be around 13 per cent. Pota claimed that Mirinda had two-third share of the orange market. Related Asin | ALSO READ scoop ~ Michael Jackson converts to Islam: report ~ A R Rahman inspires people to vote! ~ Hrithik Roshan to play lord Ram? ~ Sada enters Bollywood with 'Khallballi' ~ Konkona Sen does a lesbian act! ~ Ash and Bon Jovi unite for Live Earth ~ How Salman improvised a romantic scene with Katrina! ~ Katrina Kaif did 'Yuvvraaj' for emotional reasons ( more in scoop ) happenings ~ Big B, Bon Jovi and Roger Waters team up for a cause ~ 'Oye Lucky! Lucky Oye!' to premiere at IFFI ( more in happenings ) AKC HOT INDEX ECARDS > Halloween, New Year, Diwali, Birthday, Valentines, Love, Christmas MOVIES Dostana, Dasvidaniya, Ek Vivaah Aisa Bhi, EMI, Golmaal Returns, Fashion, Heroes, Roadside Romeo, Kidnap, Drona, Yuvvraaj , Rab Ne Bana Di Jodi , Oye Lucky! Lucky Oye! , Sorry Bhai MUSIC Rab Ne Bana Di Jodi , Yuvvraaj celebs » wallpapers » the celeb A-Z who's in » Katrina Kaif | Deepika Padukone | Ranbir Kapoor | Harman Baweja | Aishwarya Rai | Abhishek Bachchan | Imran Khan | Shahrukh Khan | Salman Khan | Aamir Khan | Hrithik Roshan | Akshay Kumar | Zayed Khan | Saif Ali Khan | John Abraham | Shahid Kapur | Kareena Kapoor | Vidya Balan | Priyanka Chopra | Rani Mukherjee | Mallika Sherawat | Bipasha Basu | Preity Zinta | Kajol | Neha Dhupia | Sameera Reddy | Juhi Chawla | Karisma Kapoor | Madhuri Dixit | Zeenat Aman | Payal Rohatgi | Sneha Ullal | Mahima Chaudhary | Meghna Naidu | Gayatri Joshi | Rakhi Sawant | Bhumika Chawla | Lisa Ray | Dimple Kapadia | Ayesha Takia | Dia Mirza | Sushmita Sen | Amisha Patel | Esha Deol | Amrita Rao | Amrita Arora | Genelia D'Souza | Arjun Rampal | Amitabh Bachchan | Vivek Oberoi | Raima Sen | Riya Sen | Rekha | Rimi Sen | Nigar Khan | Tanushree Dutta | Yana Gupta | Deepal Shaw | Shilpa Shetty | Celina Jaitley | Sonam Kapoor | Neha Oberoi | Nisha Rawal | Manjari Fadnis | Kamal Haasan | Rajnikant | Asin | Sanjay Dutt | Shahid Kapoor | Sherlyn Chopra | Farhan Akhtar | Prachi Desai | Koel Purie | Shahana Goswami | Adah Sharma | Kangana Ranaut | Anushka Sharma | Mugdha Godse | Masumeh Makhija | Minissha Lamba | Vidya Malvade | Malaika Arora | Shweta Kumar | | more... | 
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