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Bollywood and regional cinema showcased at IIFA
19th June 2006 11.30 IST
For once, the focus at the IIFA was not on Bollywood alone as a host of films from the stable of South Indian Industry shared the limelight at a festival of Indian films, which came to a close at Dubai on Saturday night.
Bollywood films like Veer Zaara , Salaam Namaste , Bunty Aur Babli , Parineeta , Bluffmaster featured alongside regional films like Rituparno Ghosh's 'Antar Mahal', 'Pokhari', Chandramukhi , 'Tagore' and 'Dombivali Fest' at the second edition of the IIFA film festival, held at the Grand Multiplex in Dubai.
The festival, which kicked off on June 15 with the screening of the Tamil film 'Chandramukhi' featured 32 Indian films, including 16 in Hindi, 14 South Indian, 1 Bengali and 1 Marathi in addition to 6 short films.
The cast and the crew of the films screened at the festival attended the respective screenings, IIFA sources told a news agency.
According to Sabas Joseph of Wizcraft International limited, the organisers of IIFA, this is the first time that South Indian films occupied equal space with Bollywood films at the international event.
"The focus this year was on South Indian cinema perhaps in recognition of the huge potential of these films. This is perhaps why a number of stars from the world of South Indian cinema, including South Superstar Prabhu and P Vasu, the director of Tamil film ‘Chandramukhi’, were invited to attend the event," Sabas said.
Talking to the media earlier this week, superstar Amitabh Bachchan , the IIFA Brand Ambassador, said it had always been the endeavour of IIFA to represent Indian cinema and not concentrate on Hindi movies alone.
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