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Bipasha Basu

Assocham expresses grave concern over 'Corporate'
19th July 2006 09.43 IST
By Agencies

Business chamber Assocham Tuesday expressed grave concern over the Bipasha Basu starrer Corporate saying India Inc has been projected as heartless and against the real picture of the business world.

"What concerns us that a message goes around among the young film-goers as if the corporate sector is heartless and does not care for the people who reach the ladder of success. The way, the woman protagonist has been shown as a sacrificial goat is just not the real picture of India Inc which has some of the most respectable leaders to boast," Assocham Secretary General D S Rawat said in a statement in New Delhi.

Industry leaders like Infosys founder and Chief Mentor N R Narayan Murthy, Wipro head Azim Premji, Mittal Steel Chairman L N Mittal have emerged as the role models for the middle class youngsters, he said.

Some of the media reviews have suggested that the script and storyline of the film directed Madhur Bhandarkar has been researched well.

"While there is a research to the extent of using certain jargons like bottomline, and takeover bids, there is no genuine effort to project the real face of the Indian industrial houses," Rawat said.

The film paints the entire corporate sector in the same brush, portraying the industrial houses as ruthless and hand in glove with some of the corrupt politicians, he said.

The chamber has always been supporting the Indian film industry which itself is getting more and more corporatised with many of the production houses listed and traded in the stock market, Rawat said.

He said much of the respect that the country today commands in the international business for the 'India growth story' genuinely be attributed to the values that the Indian industry leaders hold.

The India growth story would not have been possible but for the contribution of a host of corporate leaders, Rawat said.

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