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Rajnikant

'Sivaji' is The Boss in Delhi too!
25th June 2007 09.00 IST
By Agencies

The Periya Thalaivar (The Big Boss) of Tamil cinema Rajnikant has created a record of sorts, his phenomenal popularity spilling out from the southern belt and sweeping the capital if the number of theatres screening his latest blockbuster is any indication.

' Sivaji -The Boss' which was released in only two multiplexes in Delhi and one in Gurgaon last week is now being screened in more than 12 halls across the capital.

Shalu Sabharwal, Vice President, Sales and Marketing, PVR Cinemas says, "It is the huge demand from the audience that prompted us to release ‘Sivaji’ in more halls. The film is really good. I watched the film and liked it very much."

Produced at a whopping 90 crores, ‘Sivaji’, the most expensive Indian film was in news for quite some time and analysts point out that the coverage given to the film by the north Indian media has played a pivotal role in its huge success in New Delhi.

Cutting across language barrier north Indians too are coming in large numbers to catch the action. Even though the film is being screened without subtitles the non-Tamilian audience is not missing much.

Some scenes of the film were shot in Chhattarpur and R K Puram areas. "I remember Rajnikant fans flocking in from different parts of the capital during the film's shooting here," says M Natesan, General Secretary of the Tamil Youth Cultural Association, a wing of Delhi Tamil Sangam. "Almost all of the 11 lakh Tamilians in Delhi have watched the film in the first week itself" he adds.

The film has been released in 20 theaters including multiplexes in Chennai alone. It has registered the biggest ever opening for any Tamil film. "It is still very early to say whether ‘Sivaji’ will surpass the record of Rajni's prior release Chandramukhi which is still running successfully after 800 days of its release" Babu says.

"’Sivaji’ has registered 80 percent collection in the very first week of its release" says Ashish Saxena, COO, Films Division, PVR Cinemas. "Owing to its good show we have increased the number of screens and number of shows in the northern region,” he adds.

The overwhelming response to the film is also viewed as an opening up of the north Indian viewers to the films from South. "If films like ‘Sivaji’ comes we will certainly consider releasing it in Delhi" says Shalu.

"’Sivaji’ has come as a great recognition to the iconic star whose fan following cannot be matched by any other actor in the world. This film has compelled the skeptical audience of north India to stand up and take notice of this star, Rajnikant, and give him his due that was long eluding him" says Natesan.

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