Disney to launch 'Taare Zameen Par' DVD in US 23rd July 2008
09.00 IST
By Agencies
The home video rights for the widely appreciated and critically acclaimed Taare Zameen Par have been acquired by Walt Disney Studios.
The US entertainment major is looking at a mainstream DVD launch of the Aamir Khan directed movie rather than just concentrating on NRI pockets.
As per sources, Disney acquired the rights of the Darsheel Safary starrer for an estimated Rs 5 crore. Rather than dubbing the movie in English, Disney would release the movie with English sub-titles.
According to Aamir Khan Productions Limited (AKPL) and PVR Pictures, this the first time that an American major has picked up home-video rights for an Indian movie for a mainstream launch.
An AKPL official is quoted as saying in a report: "The film has done well on the overseas box office, especially in the US. Now that Disney is planning a mainstream launch for the movie in the US, we hope it does well in the home-video space too."
He added that the movie was picked up by Disney as it caters to children's issues.