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'Delhi 6' promotion kicks off with a caravanMon, Feb 16, 2009 11:10 IST
In the times of unique promotional stunts, the team of Delhi 6 is trying to promote the film by giving people a taste of Delhi.
Aamir Khan turned a hairdresser to promote Ghajini while Shahrukh Khan invited barbers to the premiere of his film Billu Barber . Now, the cast and crew of ‘Delhi 6’ are promoting the film through a Delhi Mela and caravan.
The promotional event was kicked off at a suburban mall in Mumbai during the weekend. The film’s leading pair – Abhishek Bachchan and Sonam Kapoor – obviously hogged all the attention at the event. The duo also shook their leg to a song from the film.
"We will be holding something called the Delhi Mela (fate) with chaats and bangles. It's all part of the promotional activity of the film," Abhishek reportedly said at the event.
Director Rakeysh Omprakash Mehra , who looked visibly upbeat about the film, said the film will also be promoted through a caravan that will take Abhishek and Sonam to different parts of the country.
Mehra called ‘Delhi 6’ “a people’s film”.
Set in Delhi’s Chandni Chowk area, the movie tells the story of a US-returned youth who gets to know the unique culture and spirit of the walled city on his trip with his grandmother ( Waheeda Rahman ). He also falls in love with a beautiful free-spirited girl Bittu (Sonam).
The movie also stars Rishi Kapoor , Om Puri and a host of other actors. It’s set for release on February 20.
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