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Katrina Kaif rules the ad worldSat, Apr 25, 2009 11:00 IST
Angelic beauty Katrina Kaif has emerged as the Bollywood actress with maximum number of endorsements in the year 2008.
She’s not just ruling the filmdom and the Internet but also the ad world. According to the latest TAM Adex study, Katrina is the only woman featured in the list of top five Indian celebrities who are popular faces of the ad world.
The top position is of course taken by Shahrukh Khan who is the face of 21 products. Indian skipper Mahendra Singh Dhoni comes second, followed by Hrithik Roshan and Saif Ali Khan in the third and fourth position respectively. While Katrina takes the fifth spot, her contemporaries Kareena Kapoor and Priyanka Chopra couldn’t make it to the top five.
Katrina is currently endorsing as many as 12 brands like Nakshatra, Veet, Slice Aamsutra, Godrej, Dyna Sandal Soap, Spice Telecom, and Pantene. Recently, the lady replaced Priyanka in the Spice Telecom ad and became the face of Pantene Shampoo which Sushmita Sen used to endorse. Her major endorsement deal happened with Nakshatra diamond jewellery where she replaced Aishwarya Rai .
Ad man Prahlad Kakkar explains why Katrina is so popular. He is quoted as saying, “She has an international face” and is “a complete male fantasy.” He also compared Katrina with Aishwarya Rai and Zeenat Aman and agreed like many that Katrina is a true global face who can be made to look like a European, an Indian or an American because of her unique looks.
Well, after clinching the title of Bollywood queen, Katrina is now the new endorsement queen.
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