Rakeysh O. Mehra established Flicks Motion Picture Company Private Limited in 1986. He has directed over 150 commercials for various Indian and international clients. His credits include Coke, Pepsi, Toyota, American Express, Shell, BPL Electronics, and many others. He has also directed music videos such as 'Aby Baby' starring Amitabh Bachchan. Besides this he directed an award winning docu-drama 'Mamuliram' for Amul. In June 2001 his company Flicks Motion Picture Co. Pvt. Ltd. released its first full-length feature film titled 'Aks- The Reflection', directed by him and starring Amitabh Bachchan. Rakeysh O. Mehra has won many-acclaimed Indian and international awards for his work. Some of these include The New York Festivals, The Midsummer Awards, The Advertising Awards of Montreaux.